Privacy Policy

1. Introduction

Welcome to Happy Valley Productions ("we," "us," or "our"), operated by Happy Valley Collective LLC. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit happyvalleyproductions.com and any associated event pages (collectively, the "Site"), sign up for our email list, or interact with our advertising.

By using our Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information You Provide Directly

• Name and email address when joining our waitlist or email list
• Name, email, and message content when submitting a contact form
• Ticket interest level and event preferences indicated at signup
• Any additional personal details you voluntarily provide, including but not limited to location, city, state, zip code, age, date of birth, phone number, gender, occupation, or any other information you choose to submit through any form, survey, registration, or communication on our Site
• Preferences, interests, or responses you provide when answering optional questions during signup or registration
• Any information you provide when corresponding with us directly via email or other channels

Information Collected Automatically

When you visit our Site, we may automatically collect:

• IP address and general location data
• Browser type and device information
• Pages visited, time spent on pages, and links clicked
• Referring URLs (how you found our Site)
• Cookie identifiers and similar tracking technologies

Information from Third Parties

We may receive information about you from third-party platforms including Meta (Facebook and Instagram), Google, and ticketing platforms when you interact with our advertisements or purchase tickets through those services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To send you waitlist confirmations, pre-sale access notifications, and event updates you have opted into
• To send you newsletters and marketing communications about upcoming events and productions (with your consent)
• To process and fulfill ticket purchases and event registrations
• To respond to your inquiries submitted through our contact form
• To improve and optimize our Site and user experience
• To serve you targeted advertising across Meta platforms (Facebook and Instagram), Google (including Google Display Network and YouTube), and other digital advertising platforms
• To create custom and lookalike audiences on Meta, Google, and other advertising platforms using your email address and behavioral data collected on our Site
• To analyze advertising campaign performance and optimize our marketing efforts
• To comply with legal obligations

4. Cookies and Tracking Technologies

We use cookies, pixel tags, and similar tracking technologies on our Site, including:

• Meta Pixel — tracks visitor behavior on our Site and allows us to serve targeted ads on Facebook and Instagram, build custom audiences, and measure ad performance
• Google Analytics / Google Ads Tags — tracks visitor behavior and allows us to serve targeted ads across Google's advertising network
• Email platform tracking — tracks email opens and link clicks within our email communications

You may control cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our Site. You may also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

5. Sharing Your Information

We do not sell your personal information to third parties. However, we may share your information with:

• Email marketing platforms (such as Mailchimp or ConvertKit) to manage and send communications
• Ticketing platforms to process event registrations and ticket purchases
• Meta and Google for advertising purposes as described in Section 3, including the creation of custom audiences
• Service providers who assist in operating our Site and conducting our business, under confidentiality obligations
• Legal authorities if required by law, court order, or to protect our rights

When we share your email address with Meta or Google for advertising purposes, it is transmitted securely and used solely to match you with an advertising audience. We do not grant these platforms independent rights to use your data beyond what is necessary for the advertising services they provide.

6. California Residents — CCPA Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know — You may request information about the categories and specific pieces of personal information we have collected about you, and how it is used and shared.
• Right to Delete — You may request that we delete your personal information, subject to certain exceptions.
• Right to Opt Out — You have the right to opt out of the sale of your personal information. We do not sell personal information as defined under the CCPA. However, our use of Meta Pixel and Google advertising tags may constitute "sharing" of personal information for cross-context behavioral advertising purposes. You may opt out of this sharing by contacting us or using the opt-out tools referenced in Section 4.
• Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA rights.

To exercise your California privacy rights, contact us at info@happyvalleycollective.com with the subject line "California Privacy Request."

7. European Residents — GDPR Rights

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

• Right to Access — You may request a copy of the personal data we hold about you.
• Right to Rectification — You may request that we correct inaccurate or incomplete data.
• Right to Erasure — You may request that we delete your personal data under certain circumstances.
• Right to Restrict Processing — You may request that we limit how we use your data.
• Right to Data Portability — You may request a copy of your data in a portable format.
• Right to Object — You may object to our processing of your data for direct marketing or legitimate interest purposes.
• Right to Withdraw Consent — Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent — for email marketing communications and advertising-related tracking
• Legitimate Interests — for Site analytics and improving our services
• Contract — for processing ticket purchases and fulfilling event registrations
• Legal Obligation — where required by applicable law

To exercise your GDPR rights, contact us at info@happyvalleycollective.com with the subject line "GDPR Privacy Request." You also have the right to lodge a complaint with your local data protection authority.

8. Email Communications

By joining our waitlist or email list, you consent to receiving communications from Happy Valley Productions including event announcements, pre-sale notifications, and occasional updates about other Happy Valley Collective projects.

You may unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of any email we send. Please allow up to 10 business days for your request to be processed. Please note that even after unsubscribing from marketing emails, we may still contact you regarding a ticket purchase or direct inquiry you have submitted.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, and comply with legal obligations. Email list subscribers' data is retained until you unsubscribe or request deletion. Contact form submissions are retained for up to two years.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

11. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at info@happyvalleycollective.com and we will take steps to delete it.

12. Third-Party Links

Our Site may contain links to third-party websites, social media platforms, ticketing services, and streaming platforms. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our Site after changes are posted constitutes your acceptance of the revised policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Happy Valley Collective LLC
Email: info@happyvalleycollective.com
Website: happyvalleycollective.com